Julie Mills, the founder of Shrewd Foodie, brings her 20 years of experience and extensive knowledge in the food retail and hospitality industry to the forefront.
With her wealth of connections and partnerships, Julie has the unique ability to bring the very best experts into your business, ensuring you receive the most valuable insights.
She has held various positions in her career including:
- Commercial Director at Westmorland Family Ltd.
- Marketing Director and various Buying and Category Management roles for EH Booths Supermarkets Ltd.
- Managing Director of Keelham Farm Shop.
- Fresh Food Buyer at Waitrose, John Lewis Partnership.
In this webinar, Julie Mills will focus on the crucial aspects of establishing a point of difference as a challenger brand. Whether you are looking to differentiate your brand through competitive pricing strategies or innovative packaging solutions, Julie will provide actionable insights and practical tips to help you stand out in the market.
Attendees of this webinar will gain:
- Understanding the importance of establishing a point of difference as a challenger brand.
- Insights into leveraging pricing strategies to position your brand competitively.
- Creative approaches to packaging that captivate your target audience and set you apart.
- Practical advice on implementing pricing and packaging strategies effectively.
- Real-life examples and case studies of successful challenger brands.
Don't miss this opportunity to learn from Julie Mills and gain valuable insights into establishing your point of difference as a challenger brand. Register now to secure your spot in this informative and inspiring webinar, and get ready to take your business to new heights.
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