Gavin emphasizes the importance of preparation and research, encouraging challenger brands to understand retailers' expectations and target markets. Effective communication and negotiation techniques are discussed, highlighting the need to build collaborative relationships with retailers.
Participants gain insights into crafting compelling value propositions, differentiating themselves from competitors and showcasing their brand's unique strengths. Pricing strategies, favorable terms, and contractual agreements are also covered, ensuring challenger brands strike a balance between profitability and competitiveness while safeguarding their interests.
This concise webinar offers real-world examples and actionable strategies to enhance negotiation success with retailers. Whether you're a challenger brand starting out or seeking to refine your skills, Gavin McLean equips you with the knowledge and confidence to navigate retailer negotiations effectively in today's competitive retail landscape.
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