"Flash Talks" is a dynamic and informative series of short talks designed exclusively for ambitious, forward-thinking brands. In this engaging and knowledge-packed series, we bring together industry experts to share their invaluable insights and expertise. Each "Flash Talk" session focuses on a specific topic crucial to your journey into retail, providing you with a comprehensive education and arming you with the tools you need to thrive. Our carefully curated topics cover a wide range of essential subjects including data, PR, branding, and more.
About the topic: This Flash Talk session provides a rundown on when - and perhaps more importantly - when isn't the right time to rebrand. Following the session, you'll be equipped with a checklist to pressure-test whether a rebrand is right for you and, if so, how to build a business case to get others onboard.
About the expert: Mhairi leads LUX's Communications teams to develop insights-led digital and PR campaigns for food & drink brands at every stage - from new-to-market challenger brands through to long-established household names. Her work includes notable and award-winning campaigns for BrewDog, Lidl, Thorntons, Border Biscuits, Edinburgh Gin, Whyte & Mackay, Estrella Galicia and organisations such as Love Food Hate Waste and Seafish. Plaudits include The Drum 'Top 30 under 30', Marketing Society 'Rising Agency Star', PRMoment 'Young PR of the Year' and The Nods 'Young Creative of the Year'.
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Instagram for business: A guide for beginners
If your business isn’t on Instagram these days, you’d better start today. If you sell any kind of product, if you own a shop or if you want people to recognize your brand, it’s time...5th January -
How to engage with your audience on Instagram?
Social media marketing is a useful tool for both large and small organisations alike. It is particularly advantageous for small brands who have a limited marketing budget. Instagram is valuable for brands...30th November -
Optimising your digital shop window: Social Media Marketing tips for independent suppliers
If you’re an independent supplier trying to get your products stocked on retailers’ shelves, then you need to start treating social media like your own shop window. Establishing and growing...6th April
